BREIT.com Redesign
Role: Lead UX/UI Designer
Blackstone Real Estate Income Trust undertook a website redesign to cater better to financial advisors and qualified investors. Through extensive collaboration with internal stakeholders and an external development agency, we launched a dynamic CMS site. The website is continuously evolving. As the lead UX and UI designer, my role was critical in our agile environment, where I collaborated closely with technology and business unit partners to ensure seamless integration.
The website features unique technical requirements, including user-profile-based attestation and gating, share-class tailored information, and a JSON-based charting design system.
The CMS is the cornerstone for additional product sites including BCRED and BXPE, setting a solid foundation for Blackstone’s Private Wealth Solutions digital presence.
View the live sites: www.breit.com, www.bcred.com, www.bxpef.com
Interactive Digital Design
Role: Lead UX/UI Designer
I designed and created interactive prototypes for infographics and user flow pages to secure stakeholder approval and ensure a smooth transition to development. Additonally, as the lead for interactive data graphics on various product websites, I also mentored other designers to help them build the necessary skills for these projects. This role required a deep understanding of the Highcharts platform and collaboration with developers on custom-built components.
PWS Alternative Asset Logos
Role: Art Director/Motion Graphics
As more products roll out through the Private Wealth Solutions ecosystem, we realize the need to develop and implement a logo system for the products that allow for the individuality of each product, while maintaining cohesiveness to each other and the parent Blackstone brand.
The system launch will coincide with the 15th anniversary of PWS.
BREIT Annual Report
Expanded the bounds of the brand to create moments of visual intrigue within the existing annual report template.
Blackstone Pattern Recognition
Role: Art Director
For the BX Pattern Recognition series, I developed a system that pushed the brand's boundaries through innovative image-making. This system provided the flexibility to seamlessly integrate both copy and visuals.
BREIT Photo Strategy Proposals
Role: Art Director
I developed three fresh proposals to encourage the BREIT product team to view photography from a new perspective. I presented these alongside their existing strategy, which focused on showcasing the entire building in a straight forward (story-less) manor.
Global Sustainabilty Ad Campaign
Role: Art Director
I designed and produced assets for a global sustainability advertising campaign. This included creating collages tailored for various digital publications, such as CNN, BBC, Bloomberg, the Wall Street Journal, and the Financial Times, among others.
Patrimonia Trade Show Design
Role: Art Director
I created the standard template for all EMEA trade show booths by using an established key image and incorporating a unique color palette for foreign markets
Thematic Icon Set
I designed a custom set of icons to represent macro-thematic financial concepts.
